{"product_id":"influence-psychology-of-persuasion-robert-cialdini-paperback","title":"Influence: The Psychology of Persuasion – Robert Cialdini Paperback","description":"\u003cp data-start=\"558\" data-end=\"900\"\u003e\u003cem data-start=\"558\" data-end=\"599\"\u003eInfluence: The Psychology of Persuasion\u003c\/em\u003e by Robert B. Cialdini is a bestselling psychology and business classic that explores the science behind why people say “yes.” Based on decades of research in behavioural psychology and marketing, this book explains the key principles of persuasion and how they shape decision-making in everyday life.\u003c\/p\u003e\n\u003cp data-start=\"902\" data-end=\"1158\"\u003eCialdini identifies six core principles of influence — reciprocity, commitment and consistency, social proof, authority, liking, and scarcity — and demonstrates how these concepts apply to business, sales, marketing, leadership, and personal relationships.\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1337\"\u003eThis paperback edition is ideal for students, entrepreneurs, marketers, sales professionals, and anyone interested in understanding human behaviour and communication strategies.\u003c\/p\u003e\n\u003chr data-start=\"1339\" data-end=\"1342\"\u003e\n\u003ch2 data-start=\"1344\" data-end=\"1365\"\u003e📖 Product Details\u003c\/h2\u003e\n\u003cul data-start=\"1367\" data-end=\"1639\"\u003e\n\u003cli data-start=\"1367\" data-end=\"1421\"\u003e\n\u003cp data-start=\"1369\" data-end=\"1421\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1379\"\u003eTitle:\u003c\/strong\u003e Influence: The Psychology of Persuasion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1422\" data-end=\"1456\"\u003e\n\u003cp data-start=\"1424\" data-end=\"1456\"\u003e\u003cstrong data-start=\"1424\" data-end=\"1435\"\u003eAuthor:\u003c\/strong\u003e Robert B. Cialdini\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1457\" data-end=\"1482\"\u003e\n\u003cp data-start=\"1459\" data-end=\"1482\"\u003e\u003cstrong data-start=\"1459\" data-end=\"1470\"\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1483\" data-end=\"1508\"\u003e\n\u003cp data-start=\"1485\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1498\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1509\" data-end=\"1557\"\u003e\n\u003cp data-start=\"1511\" data-end=\"1557\"\u003e\u003cstrong data-start=\"1511\" data-end=\"1521\"\u003eGenre:\u003c\/strong\u003e Psychology \/ Business \/ Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1558\" data-end=\"1580\"\u003e\n\u003cp data-start=\"1560\" data-end=\"1580\"\u003e\u003cstrong data-start=\"1560\" data-end=\"1574\"\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1581\" data-end=\"1639\"\u003e\n\u003cp data-start=\"1583\" data-end=\"1639\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1596\"\u003eAudience:\u003c\/strong\u003e General readers, professionals, students\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Book","offers":[{"title":"Default Title","offer_id":56809326150007,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8967\/7175\/files\/s-l960.webp?v=1772273644","url":"https:\/\/shoppiearth.com\/products\/influence-psychology-of-persuasion-robert-cialdini-paperback","provider":"Shoppiearth","version":"1.0","type":"link"}