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Influence: The Psychology of Persuasion – Robert Cialdini Paperback

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      Description

      Influence: The Psychology of Persuasion by Robert B. Cialdini is a bestselling psychology and business classic that explores the science behind why people say “yes.” Based on decades of research in behavioural psychology and marketing, this book explains the key principles of persuasion and how they shape decision-making in everyday life.

      Cialdini identifies six core principles of influence — reciprocity, commitment and consistency, social proof, authority, liking, and scarcity — and demonstrates how these concepts apply to business, sales, marketing, leadership, and personal relationships.

      This paperback edition is ideal for students, entrepreneurs, marketers, sales professionals, and anyone interested in understanding human behaviour and communication strategies.

      📖 Product Details

      • Title: Influence: The Psychology of Persuasion

      • Author: Robert B. Cialdini

      • Format: Paperback

      • Language: English

      • Genre: Psychology / Business / Marketing

      • Condition: New

      • Audience: General readers, professionals, students

      Read more

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      Description

      Influence: The Psychology of Persuasion by Robert B. Cialdini is a bestselling psychology and business classic that explores the science behind why people say “yes.” Based on decades of research in behavioural psychology and marketing, this book explains the key principles of persuasion and how they shape decision-making in everyday life.

      Cialdini identifies six core principles of influence — reciprocity, commitment and consistency, social proof, authority, liking, and scarcity — and demonstrates how these concepts apply to business, sales, marketing, leadership, and personal relationships.

      This paperback edition is ideal for students, entrepreneurs, marketers, sales professionals, and anyone interested in understanding human behaviour and communication strategies.

      📖 Product Details

      • Title: Influence: The Psychology of Persuasion

      • Author: Robert B. Cialdini

      • Format: Paperback

      • Language: English

      • Genre: Psychology / Business / Marketing

      • Condition: New

      • Audience: General readers, professionals, students

      Read more

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